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MSR Consulting Group GmbH Named Germany’s Best Consultants 2024

https://www.msr.de/en/presse/pressemitteilungen/best-consultants/

The MSR Consulting Group GmbH has been awarded as one of Germany’s Best Consultants for 2024 by ServiceValue GmbH in cooperation with the national daily newspaper DIE WELT. We have been awarded in the categories of “Strategy Consulting” and “Organizational Consulting,” with MSR Consulting being particularly commended for its outstanding…

Service Quality Management

https://www.msr.de/en/service-quality-management/

Service Quality Management “The first car is sold by the salesman, every subsequent one by the service”. True to this bon mot, the service quality achieved in the network of a car manufacturer is of central importance for customer satisfaction, customer loyalty as well as turnover and profit – especially…

Employee Experience Management

https://www.msr.de/en/ex/

Employee Experience Management What is Employee Experience Management? EX Management is about the systematic consideration and analysis of employee experiences and the conscious design of relevant sections. Empirical analyses are used for clear prioritisation as well as qualitative methods and creative sessions to develop optimisation ideas. EX Management offers the…

Soft skills in the agricultural machinery trade: The need for targeted further training to strengthen important employee competences

https://www.msr.de/en/presse/publikationen/softskills/

Like many other sectors, the agricultural machinery trade is facing major challenges: Rising costs, digitalisation and the omnipresent shortage of skilled workers are just a few examples that are forcing the trade to constantly professionalise itself further. The targeted further training of employees plays a central role in keeping pace…

Our CX Methodology

https://www.msr.de/en/our-cx-methodology/

Our CX Methodology Best Practice Initial situation Top 10 insurance companiesExtensive market research – especially customer satisfaction measurements at annual intervalsProblem: Low impact of market research due to lack of measurement frequency as well as lack of targeting accuracy and resolution of the results. Approach Setting a strategic customer satisfaction…

Next-Level-CX

https://www.msr.de/en/next-level-cx/

Next-level CX: Opportunities for further development of CX activities CX management is an approach that can be continuously developed. In the competition for the best customer experience, new approaches are constantly emerging that can be added to the standard process. As the amount of data increases, it also offers more…

Virtual Dealer Network Mobilisation and Development

https://www.msr.de/en/virtual-dealer-network-mobilisation-and-development/

Developing dealers – sustainably and efficiently Why is the topic relevant? Distribution and service networks in the automotive environment are facing an unprecedented level of need for change. In this context, the SARS-Cov-2 pandemic has only reinforced and accelerated trends that were already apparent beforehand. These include, for example, multi-channel…

Sales Funnel and Marketing Spendings Mgt.

https://www.msr.de/en/sales-funnel-and-marketing-spendings-mgt/

Sales Funnel and Marketing Spendings Management Within the scope of various business intelligence projects, MSR has dealt with generating insights from data, deriving KPIs relevant to management, depicting these in the form of dashboards and thus transferring them into daily use. We are convinced that fact-based management is superior to…

NPS Business Case

https://www.msr.de/en/nps-business-case/

Return-on-CX: Business Case and Driver Model NPS Does this situation sound familiar to you? You have the goal of increasing the customer orientation of your company. However, the resources in the company are limited. This presents you with two central challenges: Make the relevance of your activities clearPulling the right…

CX Academy

https://www.msr.de/en/cx-academy/

CX Academy What is the CX Academy? The CX Academy is a joint institution of MSR Consulting Group and InMoment (formerly MaritzCX). We are united by a long-standing cooperation and a clear focus on one topic: Customer Experience Management. In addition, we see ourselves in a position to take a…

Competences

https://www.msr.de/en/competences/

Competences & Expertise We deliver knowledge, strategies, concepts and measures that make companies more successful. We perform this with Best-in-Class standards and interdisciplinarily in four fields of competence. Customer Analytics &Insights Consulting &Implementation…

Financial Services

https://www.msr.de/en/financial-services/

Financial Services The financial industry has been facing enormous challenges for many years. Companies operate in saturated markets and are confronted with regulations and persistently low interest rates. On top of that they are threatened by new competitors at customer interface level. In this environment, the consistent orientation of businesses…

Machinery & Industrial Goods

https://www.msr.de/en/machinery-industrial-goods/

Machinery & Industrial Goods Industrial companies (mechanical and plant engineering, high-tech, components, services) operate in a dynamic market environment. Topics such as automatisation, innovation, digitalisation and globalisation require continuous change to ensure the future viability of the company. Digitalisation enables new ways of designing sales and service processes and…

Testimonials

https://www.msr.de/en/testimonials/

What our clients say “Right from the start, the MSR project team understood how to win over our employees for the project goal without a consultant attitude by working out the benefits for customers, the company and employees in an understandable way. The tools and methods used were innovative and…

André Denneburg

https://www.msr.de/en/about-us/contact/andre-denneburg/

André Denneburg André Denneburg has been with MSR since 2000 and is now Managing Director. He heads the automotive and industrial business and focuses on advising the automotive, commercial vehicle and agricultural machinery sectors as well as construction machinery manufacturers and industrial companies. André Denneburg has extensive experience in the…

Alexander Bührle

https://www.msr.de/en/about-us/contact/alexander-buehrle/

Alexander Bührle Alexander Bührle has worked for the Cologne-based consultancy since 2004. He primarily advises automobile and motorbike manufacturers, as well as mobility providers and industrial companies at international and national level along the entire value chain. He is an expert in strategy development, sales and service management, market exploitation…

Stefan Meisenzahl

https://www.msr.de/en/about-us/contact/stefan-meisenzahl/

Stefan Meisenzahl Stefan Meisenzahl joined MSR in 2005 and is now a partner. He mainly advises well-known companies in the automotive and commercial vehicle industry as well as agricultural and construction machinery manufacturers on a national and international level. His consulting focus at MSR Consulting is primarily in the areas…

Michael Kullmann

https://www.msr.de/en/about-us/contact/michael-kullmann/

Michael Kullmann Michael Kullmann has been with MSR since 2001 and is now a managing partner. He focuses on supporting service companies – especially financial service providers – on the following topics: Design and development of measurement and controlling systems for quality managementCustomer Experience ManagementOptimisation of the customer journeyBenchmarking customer…

Dr. Judith Glüsenkamp

https://www.msr.de/en/about-us/contact/judith-gluesenkamp/

„Culture eats strategy for breakfast – and both are important for the customer’s experience“ Dr Judith Glüsenkamp joined MSR in 2011 and has been a partner since 1 January 2021. Her focus is on customer strategy, customer and employee experience, and business analytics. Like MSR Consulting as a whole, Dr…

Home

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CX Management Build strong customer relationshipsby consistently focusing on their needsfor an outstanding customer excitementand excellent brand experience. More Transformation of Dealer Networks Enhance systematic change by beaking up structures and optimising processes.

About us

https://www.msr.de/en/about-us/

About Us Independent. Owner-managed. Award-winning. MSR Consulting is a medium-sized company based in Cologne that focuses on market research, strategy, organisation and CX consulting. Our clients value our work. According to brandeins and Die Welt, we are regularly ranked among Germany’s best management consultancies for the automotive & supplier and…