Machinery & Industrial Goods

Industrial companies (mechanical and plant engineering, high-tech, components, services) operate in a dynamic market environment. Topics such as automatisation, innovation, digitalisation and globalisation require continuous change to ensure the future viability of the company. Digitalisation enables new ways of designing sales and service processes and leads to new competitive structures with new types of customer relationships. Those who act quickly and shape the core business profitably will be successful in the long term. In this context, it is also important to involve employees in the necessary transformation processes and enable them to go with the change.

Plant Engineering
Mechanical Engineering
Manufacturing Industry
Testing Technology

How we support you

We work closely with vehicle manufacturers (cars, trucks, agricultural and construction machinery), suppliers, dealers, technology companies as well as mobility service providers.
We are your sparring partners in strategy and change processes and translate consulting with “BECOMING EFFECTIVE”. In doing so, we aim for quick results which we provide organisations with the necessary energy and motivation for larger transformation processes. We achieve this through a unique combination of academic excellence and eye-to-eye collaboration as well as the firm belief that every company can become Best-in-Class.

What our clients say

“The MSR project team understood right from the beginning how to win over our employees for the project goal by working out the benefits for the customers, the company, and employees in an intelligible way. The tools and methods used were innovative and easy to understand. The project was completed on-time, on-budget and to its full extend.”

Lars Feierabend
Head of Operations Business Unit Technical Products EMEA
Head of Strategic Purchasing at Lohmann GmbH & Co. KG


„It is not without reason that we have been working successfully with MSR for many years: thanks to their extensive expertise and specially developed tools in the field of “network development”, we achieved very good results in a joint project. With MSR’s help we were able to achieve optimised structures in existing and also new markets, while we were expanding our service and workshop network at the same time – for example in Russia and South America. MSR supported us not only in the conceptual design, but also in the local implementation as a competent and above all practical consultant.“

Andreas Leibinger
Head of Service Management ZF Aftermarket
at ZF Friedrichshafen