Your search for "Market research"

Our CX Methodology

https://www.msr.de/en/our-cx-methodology/

Our CX Methodology Best Practice Initial situation Top 10 insurance companiesExtensive market research – especially customer satisfaction measurements at annual intervalsProblem: Low impact of market research due to lack of measurement frequency as well as lack of targeting accuracy and resolution of the results. Approach Setting a strategic customer satisfaction…

Customer Analytics & Insights

https://www.msr.de/en/customer-analytics-insights/

Customer Analytics & Insights The customer determines the success of a business model and thus the company. This applies to both B2C and B2B customer relationships. We observe that customer expectations are changing increasingly fast in many markets, so that understanding customer needs and aligning companies strategically in all areas…

Torben Tietz

https://www.msr.de/en/about-us/contact/torben-tietz/

Torben Tietz Torben Tietz joined MSR in 2002 and is now managing partner. He focuses on supporting financial service providers and industrial companies and is an expert in B2C and B2B customer relations. His thematic focus is on customer experience management and customer-oriented product, service and pricing design. He represents…

Michael Kullmann

https://www.msr.de/en/about-us/contact/michael-kullmann/

Michael Kullmann Michael Kullmann has been with MSR since 2001 and is now a managing partner. He focuses on supporting service companies – especially financial service providers – on the following topics: Design and development of measurement and controlling systems for quality managementCustomer Experience ManagementOptimisation of the customer journeyBenchmarking customer…