About Us

We deliver knowledge, strategies, concepts and measures that make companies more successful. We differentiate ourselves from other consultancies as we provide all this from a single source with a unique combination of academic excellence, eye-to-eye cooperation and a hands-on mentality. We are proven experts in our core sectors Automotive & Mobility, Financial Services and Machinery & Industrial Goods. Our claim: We make you Best-in-Class.

To achieve this, it takes:

Motivating people who change companies and employees,

Strategies and concepts that work quickly and

Results that are sustainably convincing.

This is what MSR stands for: Motivation. Strategies. Results.

What our Clients say


“It is not without reason that we have been working successfully with MSR for many years: Thanks to their extensive expertise and specially developed tools in the field of “network development”, we achieved very good results in a joint project. With MSR’s help, we were able to achieve optimised structures in existing and also new markets, while at the same time expanding our service and workshop network – for example in Russia and South America. MSR supported us not only in the conceptual design, but also in the local implementation as a competent and above all practical consultant.”

Andreas Leibinger, Head of Service Management, ZF Aftermarket
ZF Friedrichshafen

“We have maintained a close and trusting partnership with MSR for many years. Together with MSR, we have managed to sustainably anchor the topics of customer satisfaction and customer experience in the company. Above all, we appreciate the analyses and recommendations suitable for management as well as the regular look beyond the end of our nose by means of the market references and benchmarks that we receive from them.”

Holger Dahl, Head of Strategic Marketing
Versicherungskammer Bayern


“In addition to the fundamental know-how on the subject of ‘Business Development Centres’, which the consultants from MSR Consulting brought to the entire project in a profitable way, we particularly liked their professional attitude, with which we at AVAG could immediately identify. In addition, the consultants have always shown the necessary determination to make the introduction of the BDCs at our locations a success. Among other things, this has led to us having the established BDC structures reviewed once a year by MSR Consulting. All in all, we can say that we have enjoyed working with MSR Consulting.”

Johannes Gayer
Head of Central Marketing, AVAG Holding SE

How to find us.