About Us

Independent. Owner-managed. Award-winning.

MSR Consulting is a medium-sized company based in Cologne that focuses on market research, strategy, organisation and CX consulting. Our clients value our work. According to brandeins and Die Welt, we are regularly ranked among Germany’s best management consultancies for the automotive & supplier and insurance sectors, as well as for sales, aftersales and CRM.

Building Best-in-Class Companies.

We get companies moving and guide them on their way to better results. We do this with a best-in-class approach. Behind this is the unconditional will to be among the best. That is our incentive. At MSR and for our clients.

Transformation support. Integrative. Sustainable.

We put our clients in a position to successfully establish sustainable change. We work as a team and as equals, both in setting the strategic course and in operational implementation. Within the framework of our projects and in specific training formats, we pass on our knowledge for the sustainable success of our clients.

Transformation also affects us. A strong team.

Since our foundation in 1990, we have focused on the automotive, financial services and industrial sectors. We have supported numerous clients nationally and internationally in more than 1,000 projects. In the last 10 years it has become increasingly clear that, in addition to differentiating strategies and concepts, it is above all the implementation that is the focus of our activities. Due to the dynamics of change in the industries, too much depends on the success of individual initiatives. That is why we started early to expand our team. Today, we have market researchers, analysts, data scientists, consultants and trainers working for the maximum implementation success of our clients.

End-to-end support for our key topics:

We accompany our clients end-to-end. To do this, we combine services from our four areas of expertise – Customer Analytics & Insights, Consulting & Implementation, Training & Coaching and Business Analytics & Solutions – in a unique way for maximum and sustainable project success.

Interaction of the four fields of competence using the example of CX Management

The perfect interplay of our four fields of competence is an essential prerequisite for success in a customer experience management project. We need the consulting competence to win the organisation over to the topic of the customer and to establish a systematic management process. We use the market research competence to set up effective feedback systems. Employees need training and coaching to derive measures from customer feedback and to put them into practice. Dashboards to bring customer feedback to the right places in the company and tools for working with the feedback are designed and created by our employees in the Business Analytics & Solutions competence area. A broad-based team is also extremely valuable for the continuous further development of the approaches (e.g. connection with CRM).

What our Clients say


“It is not without reason that we have been working successfully with MSR for many years: Thanks to their extensive expertise and specially developed tools in the field of “network development”, we achieved very good results in a joint project. With MSR’s help, we were able to achieve optimised structures in existing and also new markets, while at the same time expanding our service and workshop network – for example in Russia and South America. MSR supported us not only in the conceptual design, but also in the local implementation as a competent and above all practical consultant.”

Andreas Leibinger, Head of Service Management, ZF Aftermarket
ZF Friedrichshafen

“We have maintained a close and trusting partnership with MSR for many years. Together with MSR, we have managed to sustainably anchor the topics of customer satisfaction and customer experience in the company. Above all, we appreciate the analyses and recommendations suitable for management as well as the regular look beyond the end of our nose by means of the market references and benchmarks that we receive from them.”

Holger Dahl, Head of Strategic Marketing
Versicherungskammer Bayern


“In addition to the fundamental know-how on the subject of ‘Business Development Centres’, which the consultants from MSR Consulting brought to the entire project in a profitable way, we particularly liked their professional attitude, with which we at AVAG could immediately identify. In addition, the consultants have always shown the necessary determination to make the introduction of the BDCs at our locations a success. Among other things, this has led to us having the established BDC structures reviewed once a year by MSR Consulting. All in all, we can say that we have enjoyed working with MSR Consulting.”

Johannes Gayer
Head of Central Marketing, AVAG Holding SE

Get to know us.

Are you looking for competent support and a sparring partner who can get your projects up and running on an equal footing? Contact us, we will be happy to convince you in a conversation.