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We believe that anyone can be Best-In-Class


Welcome to MSR


MSR supports companies in the design and development of customer and retail partner relationships.

We specialize in the business sectors of automotive and vehicle production, manufacturing (specifically mechanical engineering), and financial services. Our unique approach combines the essential building blocks for change processes:

MSR Consulting supports the development and implementation of strategies for customer management, sales, service, and service networks.

Here, the customer perspective is the starting point and driving force of change.

As a partner to top management MSR’s work is goal oriented and can be measured in results.

MSR Insights analyses the expectations, satisfaction, and behavior of customers, retail partners, and employees. To do this, we make use of a full range of instruments in market research. Through a deep understanding of our core sectors, extensive benchmarking, and a precise and outcome-oriented approach, we deliver essential information to our clients.


Discover MSR

Expertise in management consulting and market research