What our clients say

Right from the start, the MSR project team understood how to win over our employees for the project goal without a consultant attitude by working out the benefits for customers, the company and employees in an understandable way. The tools and methods used were innovative and easy to understand. The project was completed on-time, on-budget and in-full.”

Lars Feierabend, Head of Operations Business Unit Technical Products EMEA, Head of Strategic Purchasing
Lohmann GmbH & Co. KG


“It is not without reason that we have been working successfully with MSR for many years: Thanks to their extensive expertise and specially developed tools in the field of “network development”, we achieved very good results in a joint project. With MSR’s help, we were able to achieve optimised structures in existing and also new markets, while at the same time expanding our service and workshop network – for example in Russia and South America. MSR supported us not only in the conceptual design, but also in the local implementation as a competent and above all practical consultant.”

Andreas Leibinger, Head of Service Management, ZF Aftermarket
ZF Friedrichshafen

“With MSR, we have found a perfect combination of consultant, teacher and, in particular, team partner to align INTER with the customer by means of CX. I value the cooperation very much, because MSR not only helps us to plan the projects with the technical expertise, but also to implement them together with our sleeves rolled up. This is exactly what we need for a sustainable and successful implementation of CX. And it’s actually a lot of fun at the same time.”

Christoffer Schmitt, CX-Manager
INTER Versicherungsgruppe


“MSR offers fast, agile technical solutions that, and this is equally crucial from my point of view, do not require an IT project-relevant implementation phase. In addition, MSR provides reliable support in the daily application.”

Kristine Kaminski, Head of Department CEM
Creditplus Bank

“The cooperation with MSR is always fruitful and offers us a high added value, especially due to the deep industry expertise. The studies and analyses carried out by MSR combined with the permanently valuable exchange of experience regularly show us the concrete starting points where we can improve for our customers and sales partners. I particularly appreciate the competence and sympathy of the MSR consultants.”

Jörg Strube, Head of Market Management


“We have maintained a close and trusting partnership with MSR for many years. Together with MSR, we have managed to sustainably anchor the topics of customer satisfaction and customer experience in the company. Above all, we appreciate the analyses and recommendations suitable for management as well as the regular look beyond the end of our nose by means of the market references and benchmarks that we receive from them.”

Holger Dahl, Head of Strategic Marketing
Versicherungskammer Bayern

“In addition to the fundamental know-how on the subject of ‘Business Development Centres’, which the consultants from MSR Consulting brought to the entire project in a profitable way, we particularly liked their professional attitude, with which we at AVAG could immediately identify. In addition, the consultants have always shown the necessary determination to make the introduction of the BDCs at our locations a success. Among other things, this has led to us having the established BDC structures reviewed once a year by MSR Consulting. All in all, we can say that we have enjoyed working with MSR Consulting.”

Johannes Gayer
Head of Central Marketing, AVAG Holding SE

“We have been cooperating successfully with the MSR team for many years in the further development of CX management – this starts with informal exchange, continues with the joint design of conferences, the concrete support of companies in the implementation of CX activities and structures, and ends with our unique format of the CX Academy. This “creating together” and “complementing each other” is a real enrichment for us. In the concrete cooperation, I particularly appreciate the drive of the MSR people to consistently implement CX in organisations and to make the successes measurable. I am particularly impressed by how the MSR consultants always manage to get employees in companies excited about the topic and thus generate lasting mobilisation.”

Stephan Thun
Managing Director, EMEA

“Versicherungsforen Leipzig appreciates MSR as a long-standing and competent partner. Especially through the exciting insights from the end customer and sales partner surveys, they have repeatedly contributed impulses to our events and beyond.”

Justus Lücke
Geschäftsführer, Maklerforen Leipzig

“We value MSR as one of the relevant partners and drivers in our group-wide transformation process towards a customer-centric organisation. They are able to do both: prepare results precisely at management level and implement ideas and resulting initiatives and projects with us. Exactly the right mix for successful cooperation at eye level.”

Nina Schmal
General Representative Customer & Brand,
Provinzial Rheinland Versicherung AG