Touchpoint Compass

Shaping a uniform appearance in customer contact together.

The experience of negative or inconsistent communication is a major cause of critical customer feedback at the touchpoint. In the course of the Touchpoint Compass, customer-oriented behaviours are defined and consistently good customer experiences are created through uniform action.

Our approach


Concretely defined behavioural options in everyday work situations are used to create a uniform appearance and a strengthened brand image to the outside world. The employees are strongly involved in the development of a common goal.

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