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How successful consent management works
https://www.msr.de/en/how-successful-consent-management-works/Why is the topic important? In order to be able to contact your customers digitally or by telephone in a legally secure manner, the corresponding consent is required according to the GDPR. If this consent is not available, digital interaction becomes a real challenge. A systematic development of a consent…
Our CX Methodology
https://www.msr.de/en/our-cx-methodology/Our CX Methodology Best Practice Initial situation Top 10 insurance companiesExtensive market research – especially customer satisfaction measurements at annual intervalsProblem: Low impact of market research due to lack of measurement frequency as well as lack of targeting accuracy and resolution of the results. Approach Setting a strategic customer satisfaction…
Touchpoint Compass
https://www.msr.de/en/touchpoint-compass/Touchpoint Compass Shaping a uniform appearance in customer contact together. The experience of negative or inconsistent communication is a major cause of critical customer feedback at the touchpoint. In the course of the Touchpoint Compass, customer-oriented behaviours are defined and consistently good customer experiences are created through uniform action. Our…
Client Area
https://www.msr.de/en/client-area/Client Area BiC5 Tool Sales management and performance analysis of an insurance agency. Login BrandExplorer Making brand experience measurable along the customer journey. Login…
Sales Funnel and Marketing Spendings Mgt.
https://www.msr.de/en/sales-funnel-and-marketing-spendings-mgt/Sales Funnel and Marketing Spendings Management Within the scope of various business intelligence projects, MSR has dealt with generating insights from data, deriving KPIs relevant to management, depicting these in the form of dashboards and thus transferring them into daily use. We are convinced that fact-based management is superior to…
Sales control with BiC5 tool
https://www.msr.de/en/sales-control-with-bic5-tool/Sales management of insurance agencies Delighted customers and more business – support your agencies on the way to becoming Best-in-Class advisors. As a sales executive, how can I optimally support the agencies assigned to me? How do I create added value through my support? And how do I get the…
Benchmarking with KUBUS
https://www.msr.de/en/benchmarking-with-kubus/Benchmarking with KUBUS We make you Best-in-Class when it comes to customer and sales partner orientation. Our analyses have been showing the same picture for years: customer and sales partner orientation are the decisive factors for future business success. This applies to all sectors, but is demonstrably particularly strong in…
Financial Services
https://www.msr.de/en/financial-services/Financial Services The financial industry has been facing enormous challenges for many years. Companies operate in saturated markets and are confronted with regulations and persistently low interest rates. On top of that they are threatened by new competitors at customer interface level. In this environment, the consistent orientation of businesses…
Machinery & Industrial Goods
https://www.msr.de/en/machinery-industrial-goods/Machinery & Industrial Goods Industrial companies (mechanical and plant engineering, high-tech, components, services) operate in a dynamic market environment. Topics such as automatisation, innovation, digitalisation and globalisation require continuous change to ensure the future viability of the company. Digitalisation enables new ways of designing sales and service processes and…
Automotive & Mobility
https://www.msr.de/en/automotive-mobility/Automotive & Mobility In motorsport they say, those who can “drive from the front” in a race have a competitive advantage and are able to drive safely to victory. This means for companies: act instead of react and shape your own future. In the coming years, the automotive industry will…
Testimonials
https://www.msr.de/en/testimonials/What our clients say “Right from the start, the MSR project team understood how to win over our employees for the project goal without a consultant attitude by working out the benefits for customers, the company and employees in an understandable way. The tools and methods used were innovative and…
Torben Tietz
https://www.msr.de/en/about-us/contact/torben-tietz/Torben Tietz Torben Tietz joined MSR in 2002 and is now managing partner. He focuses on supporting financial service providers and industrial companies and is an expert in B2C and B2B customer relations. His thematic focus is on customer experience management and customer-oriented product, service and pricing design. He represents…
Michael Kullmann
https://www.msr.de/en/about-us/contact/michael-kullmann/Michael Kullmann Michael Kullmann has been with MSR since 2001 and is now a managing partner. He focuses on supporting service companies – especially financial service providers – on the following topics: Design and development of measurement and controlling systems for quality managementCustomer Experience ManagementOptimisation of the customer journeyBenchmarking customer…
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https://www.msr.de/en/CX Management Build strong customer relationshipsby consistently focusing on their needsfor an outstanding customer excitementand excellent brand experience. More Transformation of Dealer Networks Enhance systematic change by beaking up structures and optimising processes.
About us
https://www.msr.de/en/about-us/About Us Independent. Owner-managed. Award-winning. MSR Consulting is a medium-sized company based in Cologne that focuses on market research, strategy, organisation and CX consulting. Our clients value our work. According to brandeins and Die Welt, we are regularly ranked among Germany’s best management consultancies for the automotive & supplier and…
