Your search for "Market research"
Our CX Methodology
https://www.msr.de/en/our-cx-methodology/Our CX Methodology Best Practice Initial situation Top 10 insurance companiesExtensive market research – especially customer satisfaction measurements at annual intervalsProblem: Low impact of market research due to lack of measurement frequency as well as lack of targeting accuracy and resolution of the results. Approach Setting a strategic customer satisfaction…
Customer Analytics & Insights
https://www.msr.de/en/customer-analytics-insights/Customer Analytics & Insights The customer determines the success of a business model and thus the company. This applies to both B2C and B2B customer relationships. We observe that customer expectations are changing increasingly fast in many markets, so that understanding customer needs and aligning companies strategically in all areas…
Torben Tietz
https://www.msr.de/en/about-us/contact/torben-tietz/Torben Tietz Torben Tietz joined MSR in 2002 and is now managing partner. He focuses on supporting financial service providers and industrial companies and is an expert in B2C and B2B customer relations. His thematic focus is on customer experience management and customer-oriented product, service and pricing design. He represents…
Michael Kullmann
https://www.msr.de/en/about-us/contact/michael-kullmann/Michael Kullmann Michael Kullmann has been with MSR since 2001 and is now a managing partner. He focuses on supporting service companies – especially financial service providers – on the following topics: Design and development of measurement and controlling systems for quality managementCustomer Experience ManagementOptimisation of the customer journeyBenchmarking customer…
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https://www.msr.de/en/CX Management Build strong customer relationshipsby consistently focusing on their needsfor an outstanding customer excitementand excellent brand experience. More Transformation of Dealer Networks Enhance systematic change by beaking up structures and optimising processes.
About us
https://www.msr.de/en/about-us/About Us Independent. Owner-managed. Award-winning. MSR Consulting is a medium-sized company based in Cologne that focuses on market research, strategy, organisation and CX consulting. Our clients value our work. According to brandeins and Die Welt, we are regularly ranked among Germany’s best management consultancies for the automotive & supplier and…
