We help clients in the publishing sector to be in line with their reader’s and advertiser’s expectations as this will increase their turnover and profit. Our approach is always based on information regarding reader’s satisfaction, expectations and characteristics obtained through customer surveys.
To this end, MSR Consulting has developed a diversified tool, the main element of which is BALZ (Barometer für Anzeigenkunden- und Leser-Zufriedenheit = Barometer for advertising customer and reader satisfaction).