Skills

Market Research

We go a step beyond classical market research. This is why we call our market research department “Customer Intelligence”. We tell you what your clients think about you and what they expect from you.

Based on intelligent study designs, analyses and presentations of results, we develop tangible ideas on how to improve your customer relations while at the same time keeping your economic success firmly in mind.

Our core areas of work are in customer satisfaction and retention research as well as in industry-specific benchmarking.

Market Research Tools

KUBUS

KUBUS (KUndenorientiertes Benchmarking von Prozessen zur Unternehmens-Steuerung = customer oriented benchmarking of processes for business controlling) offers a unique set of tools for market-specific benchmarking to Insurance Companies, Building Societies as well as Health Insurances. Annual up-to-date market comparisons are provided for the following markets:

For more information : http://www.kubus.biz/.

BALZ

BALZ (Barometer für Anzeigenkunden- und Leser-Zufriedenheit = barometer for the satisfaction of advertisers and readers) provides the publishing industry with a specific benchmarking tool for reader and advertiser satisfaction. Readers of over 80 daily newspapers are surveyed annually, broken down to community level.

With over 100.000 stored interviews the MRS BALZ-data-base offers extensive benchmarks to all participating publishers. Benchmarks can be set to correspond to each publisher’s distribution area or alternatively can consider the entire market.

Market Research Methods

Your objectives define the approach. With our extensive expertise in various approaches, we are your expert for all market research activities in the following areas of interest:

Telephone surveys
Written surveys
Online surveys / online panels
Qualitative one-to-one interviews/B2B-individual interviews
Focus groups
Mystery Shopping/Mystery Calls
Conjoint

Überschrift

Contact persons

Michael Kullmann

Torben Tietz