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One step ahead of competition
MSR Consulting
E-Mail
Tel. +49 221 489 28-0
Fax +49 221 489 28-10

Automotive Industry

Since 1990, we have successfully consulted clients in the Automotive Industry, be it manufacturers, importers, suppliers, sales and service networks (with more than 2,000 dealers and dealer groups in Europe)
or automotive financial services companies.

Nearly half of all active manufacturers or importers have worked with
MSR Consulting.

Our focus areas

Automotive Industry: Market research

  • Customer needs assessment
  • Customer satisfaction surveys
  • Customer segmentation and segment-oriented customer approach 
  • Benchmarking for auto insurance companies (KUBUS-Kfz)
  • Image-/popularity surveys within the dealer network including benchmarking 
  • Employee satisfaction surveys within the dealer network including benchmarking

Automotive Industry: Management Consulting

  • Development of strategies
  • Dealer network strategy
  • Comprehensive dealer development programs
  • Benchmarking across various manufacturers
  • Turnaround management
  • Spare parts management

Automotive Industry: Implementation/Coaching

  • Sales and service concepts
  • Sales quick-check
  • Restructuring of the dealer network 
  • Overall dealer development programs 
  • Visual sales and after sales controlling
  • Sales and after sales coaching
  • Dealer network mobilisation
  • Sales force mobilisation